Social That Sells.
We’ve cracked the UGC code.
Time and time again, our clients rave about Badmoon’s UGC being their top performing ads. The reason is simple: authenticity sells, and we do authentic right. Our process puts an emphasis on
data driven storytelling,
executed with a classical film production approach. We utilize your ad performance data to optimize all creative decisions, from scriptwriting to editing and casting, resulting in emotionally engaging content that actually sells (and is wickedly creative!)
Services
We take your ideas and bring them from ether to reality. From creative to scripting, casting to editing, this is a full-service offering that includes as much, or as little, of your involvement as you want. Give us parameters and let us run with it, or be there to green light along the way.
Using your existing library of UGC content, ad campaigns, and stills, we will cut through the butter and assemble your finest assets into highly engaging edits. This is a great option for brands who are diligent about content collection from their active influencer or affiliate program.
Need monthly content refreshes? Put it on autopilot and have one less Asana task to worry about. We offer retainers customized to your brand’s content cycle and budget; All you have to do is provide us with your monthly performance data and we will consistently deliver fresh and creative ad sets to your inbox.
Clients are just friends we make art with. Our priority is getting to know you and what ideas genuinely pique your interest. From a strong understanding of what makes you tick comes an intuition that allows us to create assets you get excited about.
What’s worked for you in the past? How can we iterate and build on that success? What messaging experiments do you want to run? What is your audience responding to? We want to know all of this and more. Chances are we’ll have a couple dozen conversation-starting ideas for you.
Magic doesn’t happen by accident. We put a huge emphasis on planning for unique moments and fun visuals for guaranteed-engaging edits. Scenes and slogans are bundled into a standardized script format which is then delivered to each of our hand-selected content creators. Contracts, payment, and usage terms with creators are all handled on our side.
Post is our bread and butter. For 15 years, editing has been the cornerstone of our storytelling, and our twist on UGC edits undoubtedly sets us apart from any other agency out there. This is the stage where we’ll version out your ads for A/B tests, Meta/YT/TikTok, and burn in closed captions.
Survival of the fittest. Every ad set has a top performer, whether by a clear ROAS or CPC margin. Our goal is to dissect that winner, understand the creative variables that set it apart, and build on that success by iterating on what works and cutting what doesn’t.
A Multi-Million Dollar Ad
Yup, a few million big ones. That’s how much revenue this one single ad returned for Vejo, our portable pod-based blender client, in 2020. Through strategic creative decisions, iteration, and masterful editing, we were able to make this Vejo’s most productive ad of all time, striking between 2.4 - 3.6 ROAS depending on version and time of year.
Happy Clients
Kalen Ergas
Shawn Kim
Sheeva Sairafi
Let's Work
